As Universal Orlando embarked on raising awareness and excitement for their inaugural #RunningUniversal races I had the opportunity to draft social content for the races' operational updates. These posts released the long-awaited course maps to general twitter fans, annual pass holders and race participants.

As Universal Orlando embarked on raising awareness and excitement for their inaugural #RunningUniversal races I had the opportunity to draft social content for the races' operational updates.

As Universal Orlando embarked on raising awareness and excitement for their inaugural #RunningUniversal races I had the opportunity to draft social content for the races' operational updates.

VooDoo Doughnuts was made available to mobile order on the Universal Orlando Resort app. I communicated with our VooDoo Doughnuts team, shot and edited this photograph, and created copy that would stand out and communicate our announcement to our UOAPs.

I started creating weekly encouraging posts for our followers to show that we are the biggest fans of our fans.

Following the events of the Marjory Stoneman Douglas High School shooting, I was privileged to announce the growth of the Osceola County Sheriff's Office's School Safety Division. I created the drone footage and edited it into a 20 second video. I distributed the information in a format that all community members could understand and celebrate the success for the students and teachers of Osceola County. The post reached 36k views and was broadcasted on local news stations.

As part of Universal Orlando's #UniversalAtHome campaign we supported recipe blogs inspired by foods in the parks.

Universal Orlando Resort begins celebrating their annual Mardi Gras festival on February 6, 2021. We tweeted this copy to begin generating buzz and tease at the announcement of the event dates.

I started creating weekly encouraging tweets for our followers to show that we are the biggest fans of our fans.

The Universal Orlando Resort Instagram is nearly completely fueled by UGC (user generated content). After requesting permissions for content, getting images approved by license partners, and curating our feed, I am able to coordinate images with relevant brand happenings. To help announce the reopening of Volcano Bay I chose this photo of Gloria from Madagascar.

A popular video sound on TikTok say's the words "I ain't ever seen two pretty best friends." I know our Instagram audience is immersed in TikTok content and trends so any opportunity to tie that back to our brand in a fun, creative, and relevant way is acted on.

I was webmaster for Theta Alpha Christian Sorority at UF during the Summer and Fall of 2018 and 2019. I shot photos and video for recruitment and always-on social content. I shot and wrote the copy for this post.